Built was a competition sponsored by the American Design Club that asked product designers to submit designs that used material in an innovate way. Winners were exhibited during NYCxDesign 2018 at Canal Street Market.
Built was heavily promoted thru the use of social media.
Built was promoted by established, plus up & coming designers. Influencers and leaders in the industry were invited to judge the show. See some of animated stories by scrolling to the bottom of the page.
A microsite was created to communicate the program, criteria and fees as well as accept entries.
Because the exhibit was in the back of a market, it was decided to use this space as a ‘billboard’ to let people know they were in the right place. Captured here are different angles to show you what people would see as they were walking in.
‘Built’ signage was cnc’d in 3/4” plywood to give it both weight and depth.
And painted in two tones to give it the illusion of dimensionality.
Signage was used on both sides of the entry to the market to advertise the exhibit.
the exhibit space
Using the city as both pattern and graphic helped to create some visual texture beyond just the logo. It also tied into the theme as something ‘built’ both literally and figuratively.
The color is brought into the the space through the fixtures for the exhibition. The idea was to make the space the focal point, not just the mural.
LINDSEY ADELMAN STORY
An interview with Manhattan based lighting designer Lindsey Adelman about her new Drop system for Instagram Stories.
Interview with the Brooklyn based product design studio for Instagram Stories.
Interview with the Seattle based product design firm for Instagram Stories.
STEPH MANTIS STORY
Interview with New York based artist and designer Steph Mantis for Instagram Stories.
Judges were announced in 10 to 15 second segments in Instagram Stories.
LADIES AND GENTLEMAN STORY
Interview with the Brooklyn based product design firm for Instagram Stories.
TAY HAM STORY
Interview with Wilmington, N.Ca. based designer Taylor Hamilton for Instagram Stories.
DAN MICHALIK STORY
Interview with the Brooklyn based product designer Dan Michalik.