THE ART OF LETTER WRITING

is dead. Yes, only the few and the priviledged still write letters. Queen Elizabeth, the Prince of Wales and people that were born in the 1930's. That's right, there aren't many of them left. The rest of us email and when we do have to send something emotional or heartfelt, its on facebook, or worse, its a card in a gift shop with the set up and the payoff for all to see. There is no foreplay, no twist, no "Venir ici et me taquiner", because its been twisted out to save money or time or both. Why would you reveal the end at the beginning? The punchline next to the set up? Exposition and resolution. Enough? Let us fill in on another way to deliver a message.

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the art of the joke

There are four parts of a card that are vital to it being effective. The delivery, the setup, the target, and finally, the punchline. Think of a card as a joke. You don't want to reveal the punchline in the setup, or revealing the end of a story on the first page. You want to lay a foundation of the story on the cover. In a joke, this is known as the setup. Within the illustration or photograph will be your target. A target is who or what the joke is about. The foundation tells you enough of the story but to finish it, you need what is known as the punchline or payoff. The payoff is the surprise, the Holy Grail of shock and awe, the epitome of incredulity, the Grande Dame of Revelation. Tell them how you feel, but for God's sake, appreciate the art of delivery, show them that you care, that they could only get a card like this from you. 

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THE ART OF Flavio says

Flavio Says was born one fine spring afternoon in 2015. Flavio Says a lot of insightful things and weaves in culture, politics, society, art and aesthetic into his stories. Think of Flavio as the the one who can say it in his own eloquent way, however misguided it may seem. You're simply the vessel in which the message is delivered.